Category Archives: Psychology & Behavioural Science

A Task Looks Lighter When Help is Promised: HBR

Posted on 10-Jul-2014 by K S Kumar

People who were asked to guess the weight of a box of potatoes gave an estimate that was 10 % less if they were told they’d get help lifting it, according to a team led by Adam Doerrfeld of Rutgers University. When participants were told they had to lift the box solo, they correctly guessed it weighed 10.5 lbs on average. When they were informed that another person would help... Continue Reading